Are you wondering who within a large organization uses an enterprise content management (ECM) system? Very often, the organization's technology is specific to its used department. This can be inefficient, as you have to train different groups of staff on other, potentially incompatible software stacks. But can ECMs be used by both developers and marketers? Read on to find out

There are already dozens of high-quality CMS platforms available, and it’s almost always significantly faster and cheaper to get going with a pre-existing solution. But how do you know which one is right for you? Read on for our guide on helping you to choose the best content management system for your needs

ECM, or Enterprise Content Management, is a solution that allows for creating and managing documents across their entire lifecycle. ECMs help organizations sort, store, and retrieve all types of documents and make them easily accessible for work-related purposes. Read on to find out how to make an ECM solution work for you

CMS platforms come in a variety of different architectures that can influence how content is created, managed, and published. The three main types of CMS architectures are headless, coupled, and decoupled. This article will explore the similarities and differences between these architectures, as well as go over why each one might be preferable in particular situations.

When it comes to content personalization, consumers have been very clear on where they stand on the issue. 91% of consumers say they are more likely to shop with brands that recognize and remember who they are and provide relevant recommendations to them. Consumers want personalized content that is relevant to them, but how do you adopt or revamp a content personalization strategy? Read on to find out.

Improving sales productivity is a goal for virtually every organization, but it is one without a static finish line. You need to be able to keep pace with the market, and you can’t do that if you’re held back by using old, inflexible technology. How you manage and publish content can have a huge impact on your sales productivity and overall bottom line, which is why choosing a CMS that is flexible and can evolve over time is so significant.